Tuesday, December 23, 2008

Click by Bill Tancer

This is another guest post by my beloved husband. I will probably be reviewing it myself sometime in the near future.

http://www.hyperionbooks.com/author_video.asp?ISBN=1401323049 will take you to a website showing a video of Bill Tancer talking to the Google demagogues about his new book Click.

http://www.hyperionbooks.com/titlepage.asp?ISBN=1401323049&SUBJECT=business will take you to a website with a publisher's synopsis/review of Bill Tancer’s new book Click.

Of course, clicking on the book cover or title will allow you to order your own tactile experience of Click through Powell's Books.

“The medium is the message" (Marshall McLuhan) best describes the impressive multi-media experience and concepts outlined by Tancer in Click. The author does not give the nod to McLuhan. Tancer's demonstration of data is his implied agreement with the ideas of a media-driven society, obsessed by its own desire to know which way it will turn next. One begins to understand, as they read, the mouse and keyboard must not be far away.

Bill Tancer is honest and straightforward as he parleys his understanding of his place in this world. He relates his mission is not one he picked up while seeking an easy major/minor combination at the state university. Indeed, he has come into his calling after a lifetime of watching his own fascination with data and how numbers and people relate in the real world. Click is a 212 page business card for Bill Tancer and Hitwise, the data, information company he is a part of. 212 pages of stories mixed with information and frontline insights that will excite prescient readers into understanding something about themselves and how they relate to their own public or market segment.

A book written as if it were spoken, cleanly without the uhhh and ummm and pause while words are sought for. After reading Click I went online to investigate what sort of press Hyperion is. They have a wide range of titles and include contemporary authors I have read, like Mitch Albom. I watched the video of Tancer’s lecture at Google and was impressed to see the same “aw shucks” sort of guy I meet in Click. Tancer is a plain language speaker, who does not shirk from hard questions or difficult problems. I would imagine if I wanted to know what the next thing was going to be, based on internet use, I would turn to Bill Tancer and Hitwise to see if he could illuminate further in the same way Click did.

I am wondering if the apple would bob so close to the surface if it knew it were next.

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